Landscape, where harsh winters show their powers and summers are refreshed by light breeze. Such is the land of the legendary skier from Bloke – Martin Krpan and his mare, and such is the land of the already extinct oxen from Bloke. Landowners take good care of the land and keep it clean, and in return they get colourful pastures with lots of flowers and herbs. Streams create lowland marshes and feed its rich and varied vegetation and animal kingdom. Plains and woods attract nature and horse lovers, while small talks with the natives open the door into history, to the times when a horse was a precious animal, which helped the farms to survive. In those times winters were even stronger, people had no jobs and they made living as farmers or »furmans« (farmers who transported goods by carriages and carts). For such purposes horses needed to be strong, endurable and able to make good use of consumed food due to the lack of supplies.
There were horsemen on Bloke, they wore uniforms and weapons, and they worshipped the Haflinger as a good and endurable military horse. Thus, father Rado got his first horse (exclusively for riding), on the condition that the animal can be called »on duty« at any time. Soon, the family also purchased a broodmare at an auction sale and the mare was mated to a Noriker stallion, since the expenses for transportation to a remote licensed purebred stallion at that time were too high.
Desire for athletic and sparkling horse, however, did not die out and it came true when the family got a Lipizzan stallion Aron and later two purebred Hanoverian mares, which were not convenient for cross-country riding, as it turned out. Descendants of all these horses still graze on the pastures of Bloke and are nowadays irreplaceable for those wishing to discover the beautiful plateau on a horseback.
The roots of the tourism at Ranch Bloke date back to the described period. Father Rado did not spend a single day without riding, since the Italian guests were astonished by the beauty of the landscape and by the well-trained and calm horses with steady and reliable gait. Thus, the herd had to expand, and Jure had been learning about farming and horses from his father since his early childhood. Soon, he took a role of a riding guide, and later on, with the support of the family, he became the farm manager.